CrackAu
A new Brand and Packaging Design for a Sardinian brand of Carasau bread
Project overview
Carapan is a food company located in Sardinia, Italy. They produce Carasau Bread, a typical bread of sardinia, which has the characteristic of being thin and crunchy.
We’re asked to design a new line of this product for being commercialized as a snack, with a new brand identity and a new packaging for the mass retail market.
We’re asked to design a new line of this product for being commercialized as a snack, with a new brand identity and a new packaging for the mass retail market.
Goal
Create and develop the Brand Identity, Brand Positioning and Packaging of the new product
Team
Mirko Brisotto
Design role
Creative Direction, Design Development, Brand Design, Brand Strategy, Packaging Design, 3D Rendering
Industry
Food, FMCG
Duration
3 weeks
