Prata in rosa
Website for a non-competitive run for the fundraising and donation to the Aviano CRO
Project overview
For the second edition of Prata in rosa, we're asked to design and develop a website for the event, with the goal of driving inscriptions to the event, raising awareness of the event, and finding new sponsors.
We achieved the goal with a simple but effective landing page, created following a clear user journey.
Goal
Create a website for increasing inscriptions and improving CRO
Design role
UX Research, Journey mapping, Wireframing, UX/UI Design, Copywriting
Industry
Non profit, Fundraising
Context
Prata in Rosa is a non-competitive run created with the aim of bringing the community together and raising funds for breast cancer research and treatment
Problem statement
HMW create a high-converting website while generating awareness for the event?
The current website was long, confusing and hard to understand in its contents, resulting in a frustrating experience and a missed conversion in subscription to the event.
The solution
A tailored landing page based on the AIDA for maximising discoverability, awareness and conversion rate
The website was completely redesigned, with sections based on the AIDA model so that users can understand the information about the event, the charity and how to register to the event.
